adidas Introduces the Ultra 4D In an OG Colourway
Since introducing its 4D in 2016, adidas has continued to apply its revolutionary technology on a number of silhouettes. Over the past few years, 4D has graced almost every major…
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adidas Ultraboost
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adidas Introduces a Vintage Midsole to the Ultraboost
There is no denying the effect that adidas Boost technology has had on the world of sneakers. Since its introduction in 2013, Boost has arguably set the standard for what…
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The adidas UltraBoost DNA Prime 2020 Was Set to Drop at the Tokyo Olympics
With the COVID-19 pandemic truly cancelling the world’s plans this year, many brands have been brought to a halt. Last month, Nike cancelled the 7-ELEVEn SB Dunk collaboration which was…
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Parley Is Adding 4D to Its Next adidas Sneaker
When you make over 400 million pairs of shoes, you have to do your best to protect the environment. Since 2015, adidas has been working with Parley to help create…
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